European Marketing Academy

IJRM Best Paper Award Winners

Award-winning IJRM articles, listed by award year. The award is given in the year following the paper’s publication year.

Winners archive

The IJRM-EMAC Best Article Award is given annually to paper(s) published in IJRM in the year preceding the year the award is presented.

Where available, paper titles link directly to the journal record.

2025 1 winning paper

The power of generative marketing: Can generative AI create superhuman visual marketing content?

Authors: Jochen Hartmann, Yannick Exner, Samuel Domdey

Pages 13–31

2024 1 winning paper

AI on the street: Context-dependent responses to artificial intelligence

Authors: Matilda Dorotic, Emanuela Stagno, Luk Warlop

Vol 41, Issue 1, Pages 113–137

2023 1 winning paper

More than a Feeling: Accuracy and Application of Sentiment Analysis

Authors: Jochen Hartmann, Mark Heitmann, Christian Siebert, Christina Schamp

Vol 40, Issue 1, Pages 75–87

2022 1 winning paper

How, why, and when disclosure type matters for influencer marketing

Authors: Zeynep Karagur, Jan-Michael Becker, Kristina Klein, Alexander Edeling

Volume 39(2), Pages 313–335

2021 2 winning papers

Factors affecting the study of important marketing issues: Implications and recommendations

Authors: Ajay K. Kohli, Michael Haenlein

Volume 38(1), Pages 1–11

How income shapes moral judgments of prosocial behavior

Authors: Jenny G. Olson, Brent McFerran, Andrea C. Morales, Darren W. Dahl

Volume 38(1), Pages 120–135

2020 1 winning paper

On the monetization of mobile apps

Authors: Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar

Vol 37, Issue 1, Pages 93–107

2019 1 winning paper

Engaging the unengaged customer: The value of a retailer mobile app

Authors: Harald J. van Heerde, Isaac M. Dinner, Scott A. Neslin

IJRM, Volume 36, Issue 3, Pages 420–438

2018 1 winning paper

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

Authors: Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau

Volume 35, Pages 557–574

2017 1 winning paper

Digital marketing: A framework, review and research agenda

Authors: P.K. Kannan and Hongshuang “Alice” Li

Volume 34(1), Pages 22–45

2016 1 winning paper

On-demand streaming services and music industry revenues – Insights from Spotify’s market entry

Authors: Nils Wlömert and Dominik Papies

Volume 33(2), Pages 314–327

2015 1 winning paper

The impact of pre- and post-launch publicity and advertising on new product sales

Authors: Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde, Michel Clement

IJRM, Volume 32(4), Pages 408–417

2014 2 winning papers

From academic research to marketing practice: Exploring the marketing science value chain

Authors: John H. Roberts, Ujwal Kayande, Stefan Stremersch

IJRM, Volume 31(2), Pages 127–140

Choosing a digital content strategy: How much should be free?

Authors: Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann

IJRM, Volume 31(2), Pages 192–206

2013 2 winning papers

Performance implications of deploying marketing analytics

Authors: Frank Germann, Gary L. Lilien, Arvind Rangaswamy

IJRM, Volume 30(2), Pages 114–128

Does private-label production by national-brand manufacturers create discounter goodwill?

Authors: Anne ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe

IJRM, Volume 30(4), Pages 343–357

2012 2 winning papers

Dynamics in the international market segmentation of new product growth

Authors: Aurelie Lemmens, Christophe Croux, Stefan Stremersch

IJRM, Volume 29(1), Pages 81–92

An analysis of the profitability of fee-based compensation plans for search engine marketing

Authors: Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuk, Eva Gerstmeier

IJRM, Volume 29(1), Pages 68–80

2011 1 winning paper

Enhancing marketing with engineering: Optimal product line design for heterogeneous markets

Authors: Jeremy J. Michalek, Peter Ebbes, Feray Adiguzel, Fred M. Feinberg, and Panos Y. Papalambros

IJRM, Volume 28(1), Pages 1–12

2010 1 winning paper

The chilling effects of network externalities

Authors: Jacob Goldenberg, Barak Libai, Eitan Muller

IJRM, Volume 27(1), Pages 4–15

2009 1 winning paper

Demand-driven scheduling of movies in a multiplex

Authors: Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, and Berend Wierenga

IJRM, Volume 26(2), Pages 75–88

2008 2 winning papers

Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping

Authors: Els Gijsbrechts, Katia Campo, and Patricia Nisol

IJRM, Volume 25(1), Pages 5–21

A multi-stage model of word-of-mouth influence through viral marketing

Authors: Arnaud De Bruyn and Gary L. Lilien

IJRM, Volume 25(3), Pages 151–163

2007 2 winning papers

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Authors: Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts

IJRM, Volume 24(1), Pages 31–47

The NPV of bad news

Authors: Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller

IJRM, Volume 24(3), Pages 186–200

2006 1 winning paper

The economics of quality-equivalent store brands

Authors: David A. Soberman and Philip M. Parker

IJRM, Volume 23(2), Pages 125–139

2005 1 winning paper

Turning Adversity into Advantage: Does Proactive Marketing During a Recession Pay Off?

Authors: Raji Srinivasan, Arvind Rangaswamy, and Gary L. Lilien

IJRM, Volume 22(2), Pages 109–125

2004 1 winning paper

Relative explanatory power of agency theory and transaction cost analysis in German salesforces

Authors: Manfred Krafft, Soenke Albers and Rajiv Lal

IJRM, Volume 21(3), Pages 265–283

2003 1 winning paper

Advertising versus pay-per-view in electronic media

Authors: Ashutosh Prasad, Vijay Mahajan and Bart Bronnenberg

IJRM, Volume 20(1), Pages 13–30

2002 1 winning paper

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Authors: Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe

IJRM, Volume 19(4), Pages 337–348

2001 1 winning paper

Do international entry decisions of retail chains matter in the long run?

Authors: Katrijn Gielens, and Marnik G. Dekimpe

IJRM, Volume 18(3), Pages 235–259

2000 1 winning paper

Building models for marketing decisions: Past, present and future

Authors: Peter S.H. Leeflang and Dick R. Wittink

IJRM, Volume 17(3), Pages 105–126

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