European Marketing Academy

IJRM-EMAC Steenkamp Award Winners

Archive of award-winning IJRM papers recognised for their long-term impact on academic marketing research.

Winners archive

The Jan-Benedict E.M. Steenkamp Award for Long-Term Impact honours papers published in IJRM that have made an exceptional and lasting contribution to marketing scholarship.

Award winners

2026

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors

IJRM, Vol. 33(1), 2016, pages 27–41

Authors: Simon Hudson, Li Huang, Martin S. Roth, Thomas J. Madden

2025

The chilling effects of network externalities

IJRM, Vol. 27(1), 2010, pages 4–15

Authors: Jacob Goldenberg (Reichman University, Israel), Barak Libai (Reichman University, Israel), and Eitan Muller (New York University, USA / Reichman University, Israel)

Drivers of consumer–brand identification

IJRM, Vol. 29(4), 2012, pages 406–418

Authors: Nicola Stokburger-Sauer (University of Innsbruck, Austria), S. Ratneshwar (University of Missouri, USA), and Sankar Sen (Baruch College, USA)

2024

A new measure of brand personality

IJRM, Vol. 26(2), pages 97–107

Authors: Maggie Geuens, Bert Weijters, and Kristof De Wulf

2023

Identity-based consumer behavior

International Journal of Research in Marketing, Vol. 29(4), pages 310–321

Authors: Americus Reed II, Mark R. Forehand, Stefano Puntoni, and Luk Warlop

Committee: P. K. Kannan (chairperson), Lisa K. Scheer, Ana Valenzuela, and Ralf van der Lans

2022

Reaping relational rewards from corporate social responsibility: The role of competitive positioning

International Journal of Research in Marketing, Vol. 24(3), pages 224–241

Authors: Shuili Du, C. B. Bhattacharya, and Sankar Sen

Innovation diffusion and new product growth models: A critical review and research directions

International Journal of Research in Marketing, Vol. 27(2), pages 91–106

Authors: Renana Peres, Eitan Muller, and Vijay Mahajan

Committee: Bart Bronnenberg (chairperson), Darren Dahl, Tülin Erdem, and Gaia Rubera

2021

An empirical comparison of the efficacy of covariance-based and variance-based SEM

International Journal of Research in Marketing, Vol. 26(4), pages 332–344

Authors: Werner Reinartz, Michael Haenlein, and Jörg Henseler

Committee: Praveen Kopalle (chairperson), Ujwal Kayande, Sharon Ng, and Alina Sorescu

2020

Multichannel customer management: Understanding the research-shopper phenomenon

IJRM, Vol. 24(2), pages 129–148

Authors: Peter C. Verhoef, Scott A. Neslin, and Björn Vroomen

Committee: Thomas Otter (chair), Ming-Hui Huang, Carlos Torelli, and Kapil Tuli

2019

Corporate social responsibility and consumers’ attributions and brand evaluations in a product–harm crisis

IJRM, Vol. 21(3), pages 203–217

Authors: Jill Klein and Niraj Dawar

Committee: Don Lehmann (chair), Benedict Dellaert, Rosellina Ferraro, and Oliver Rutz

2018

A multi-stage model of word-of-mouth influence through viral marketing

IJRM, Vol. 25(3), pages 151–163

Authors: Arnaud De Bruyn and Gary L. Lilien

Committee: Michael Haenlein (chairperson), Tülin Erdem, Iris Hung, and Ajay Kohli

2017

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

IJRM, Vol. 24(1), pages 31–47

Authors: Jorna Leenheer, Harald J. van Heerde, Tammo H. A. Bijmolt, and Ale Smidts

Committee: Russell S. Winer (chairperson), Christian Homburg, Mario Pandelaere, and Andrew Stephen

2016

An exploratory look at supermarket shopping paths

International Journal of Research in Marketing, Vol. 22(4), pages 459–470

Authors: Jeffrey S. Larson, Eric T. Bradlow, and Peter S. Fader

Committee: Bernd Skiera (chairperson), Zeynep Gürhan-Canli, Martin Schreier, and Steven Shugan

2015

A social influence model of consumer participation in network- and small-group-based virtual communities

International Journal of Research in Marketing, Vol. 21(3), pages 241–263

Authors: Utpal M. Dholakia, Richard P. Bagozzi, and Lisa Klein Pearo

Committee: Kusum Ailawadi (chairperson), David Godes, Leonard Lee, and Aric Rindfleisch

2014

Customer satisfaction and loyalty in online and offline environments

IJRM, Vol. 20(2), pages 153–175

Authors: Venkatesh Shankar, Amy K. Smith, and Arvind Rangaswamy

Committee: Koen Pauwels (chairperson), Kristin Diehl, Martijn de Jong, and Baohong Sun

2013

Visual attention during brand choice: The impact of time pressure and task motivation

IJRM, Vol. 16(1), pages 1–16

Authors: Rik Pieters and Luk Warlop

Committee: Oliver Toubia (chairperson), Simona Botti, Bas Donkers, and Roland Rust

2012

The C-OAR-SE procedure for scale development in marketing

IJRM, Vol. 19(4), pages 305–335

Authors: John R. Rossiter

Committee: Christophe Van den Bulte (chairperson), Zeynep Gürhan-Canli, Werner Reinartz, and David Soberman

2011

Competitive consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

IJRM, Vol. 17(1), pages 55–78

Authors: Alexandru M. Degeratu, Arvind Rangaswamy, and Jianan Wu

Committee: Jacob Goldenberg (chairperson), Tom Meyvis, Stefan Wuyts, and Harald van Heerde

2010

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

International Journal of Research in Marketing, Vol. 13(4), pages 303–317

Authors: Inge Geyskens, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, and Nirmalya Kumar

Committee: Peter Verhoef (chairperson), Zeynep Gürhan-Canli, Bruce Hardie, and Sandy Jap

2009

Competitive reaction versus consumer response: Do managers overreact?

IJRM, Vol. 13(2), 1996, pages 103–119

Authors: Peter S. H. Leeflang and Dick R. Wittink

Committee: Peter Danaher (chair), Peter Verhoef, and Russell Winer

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