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European Marketing Academy

EMAC Fall Conference – Past Conferences

EMAC Fall (Regional) Conferences History

In 2009, the European Marketing Academy decided to establish regional conferences to embrace the study of theoretical issues in changing markets, with the support of EMAC and its national representatives.

The conference attracts researchers interested in marketing issues in changing and growing markets, including issues with a regional perspective. It also serves the marketing communities of transition societies and interested researchers as a natural event for communication and as a meeting point.

2024
Conference

15th EMAC Fall (Regional) Conference

Lisbon, Portugal

Dates

September 25–27, 2024

Theme

2023
Conference

14th EMAC Regional Conference

Athens, Greece

Source XML had 2029; corrected to 2023 to match the conference year.

Dates

September 27–29, 2023

Theme

2022
Conference

13th EMAC Regional Conference

Kaunas, Lithuania

Dates

September 21–23, 2022

Theme

Reshaping Consumer Centred Marketing

2021
Conference

12th EMAC Regional Conference

Warsaw, Poland

Dates

September 22–24, 2021

Theme

Extending boundaries: The impact of digital world on marketing

2020
Conference

11th EMAC Regional Conference

Online, Zagreb, Croatia

Dates

September 16–19, 2020

Theme

Challenging the status quo in marketing research

2019
Conference

10th EMAC Regional Conference

St. Petersburg State University of Economics, Russia

Dates

September 25–27, 2019

Theme

Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives

2018
Conference

9th EMAC Regional Conference

Prague, Czech Republic

Dates

September 12–14, 2018

Theme

2017
Conference

8th EMAC Regional Conference

The West University of Timisoara, Timisoara, Romania

Dates

September 20–22, 2017

Theme

Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe

2016
Conference

7th EMAC Regional Conference

University of Sarajevo, Sarajevo

Dates

September 14–16, 2016

Theme

Where the East kisses the West: Marketing Convergence and Divergence in the New Europe

2015
Conference

6th EMAC Regional Conference

WU Vienna, Austria

Dates

September 16–18, 2015

Theme

Convergence and Divergence in the New Europe: Marketing Challenges and Issues

2014
Conference

5th EMAC Regional Conference

University of Katowice, Poland

Dates

September 24–26, 2014

Theme

2013
Conference

4th EMAC Regional Conference

Saint-Petersburg, Russia

Dates

September 25–27, 2013

Theme

Marketing Theory Challenges in Emerging Societies

2012
Conference

3rd EMAC Regional Conference

Belgrade, Serbia

Dates

September 12–14, 2012

Theme

Marketing Theory Challenges in Emerging Societies

2011
Conference

2nd EMAC Regional Conference

Iaşi, Romania

Dates

September 21–23, 2011

Theme

Marketing Myths and Methodology

2010
Conference

1st EMAC Regional Conference

Budapest, Hungary

Dates

September 23–25, 2010

Theme

Marketing Theory Challenges in Emerging Markets