European Marketing Academy
EMAC Special Interest Groups
Specialized EMAC communities that connect members around focused marketing research fields, seminars, webinars and year-round activities.
About EMAC SIGs
EMAC is a large community with only limited specialization. As the field becomes more specialized, there is a growing need to form smaller sub-communities in specific fields.
EMAC Special Interest Groups specialize in subfields of marketing, enhance and disseminate knowledge and state-of-the-art research, and spark debate over the latest trends.
Join a SIG
All EMAC members are welcome and encouraged to join EMAC Special Interest Groups and participate in their activities, seminars and webinars.
EMAC-EAA Advertising & Marketing Communication SIG
- Edlira Shehu (Co-chair), University of Groningen
- Vesna Zabkar (Co-chair), School of Economics and Business, University of Ljubljana
B2B Marketing
- Vishal Kashyap (Chair), Karl-Franzens-University of Graz
- Elham Ghazimatin (Communication Chair)
Branding
- Stefan Markovic (Chair), Copenhagen Business School
- Richard Gyrd-Jones, Copenhagen Business School
- Sylvia von Wallpach, Copenhagen Business School
Consumer Behavior
- Ana Valenzuela (Chair), ESADE Business School
- Anne Klesse, Rotterdam School of Management, Erasmus University
- Moritz Joerling, EMLyon Business School
Creator Economy
- Maximilian Beichert (Co-chair), Bocconi University
- Michael Haenlein (Co-chair), ESCP Business School
- Andreas Lanz (Co-chair), University of Basel
Customer Relationship Management
- Manfred Krafft (Chair), University of Münster
- Javier Sese, University of Zaragoza
Digital Marketing
- Evert de Haan (Chair), University of Groningen
- Lara Lobschat, Maastricht University
Innovation and Stakeholders
- Paul Driessen (Chair), Radboud University Nijmegen
- Bas Hillebrand, Radboud University Nijmegen
- Annouk Lievens, University of Antwerp
Luxury Marketing
- George Christodoulides (Co-chair), American University of Sharjah
- Jonas Holmqvist (Co-chair), Kedge Business School
Marketing Strategy
- Simone Wies (Chair), Goethe University Frankfurt
- Sebastian Hohenberg, University of Münster
- Kapil Tuli, Singapore Management University
Pricing
- Gilles Laurent (Chair), ESSEC Business School
- Arnaud Monnier, NOVA SBE
Quantitative Marketing Research
- Bart Bronnenberg (Chair), Tilburg University
- Anja Lambrecht, London Business School
Retailing
- Lien Lamey (Chair), KU Leuven
- Els Gijsbrechts, Tilburg University
- Jonne Guyt, University of Amsterdam
Service Marketing
- Jenny van Doorn (Chair), University of Groningen
- Bart Larivière (Co-chair), KU Leuven & Ghent University
- Arne De Keyser (Co-chair), EDHEC Business School
- Nicole Hess (Co-chair), ESCP Business School