European Marketing Academy
EMAC–Sheth Foundation Sustainability Research Competition
EMAC acknowledges the support of the Sheth Foundation for its support of the EMAC–Sheth Foundation Sustainability Research Competition.
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.
The broad topic of sustainability is of increasing importance for marketing stakeholders around the globe. Environmental, Social, and Governance goals (ESG) are becoming common for companies in many countries, and academic research is increasingly addressing these issues. However, many important questions about sustainability remain unanswered.
2027 Call for Proposals & Submission Guidelines
The EMAC–Sheth Foundation Sustainability Research Competition encourages rigorous research proposals that address important issues related to sustainability with a clear marketing focus. Further details for the 2027 call will be announced.
Research Focus
Topics may include, but are not limited to, responsible production and consumption, gender equality, preservation of the physical environment, reduction of poverty and inequality, and improvement of health and wellbeing. Proposals should address issues of importance to at least one set of marketing stakeholders, such as managers, consumers, or public policymakers.
Eligibility
- The competition is open to all researchers, including Ph.D. students, regardless of whether they are EMAC members at the time of application.
- Submissions are expected to be research proposals, not completed papers.
- As a rough guideline, the proposed research should not be more than 50% complete at the time of submission.
- An individual may submit no more than one sole- or co-authored proposal for consideration in a particular year.
Selection
Submissions will be judged based on the significance of their potential contributions to marketing stakeholders and the rigor of the proposed research. The selection committee will comprise the EMAC VP Corporate Relationships as Chair, EMAC VP Global Relations, and EMAC VP Publications. The selection committee’s decision is final.
Award
A maximum of two awards will be given out. Each award of 5,000 EUR is intended to be shared among all authors of a winning submission. One or more authors of a submission must present the research in person at the EMAC Conference as a condition for receiving the award.
To Enter
- Submit a research proposal outlining the main idea, expected theoretical and practical contributions, and proposed research plan.
- The proposal should include specifics about the data and analysis approach.
- Submissions should be in IJRM style, no more than ten double-spaced pages with a minimum 12-point font size.
- All materials must be in English.
Required Certification
Please certify that the research is less than 50% complete at the time of submission, and that at least one author will present the research in person at the EMAC Conference if the submission is selected as a winner.
Submission deadline
To consider your submission, EMAC must receive all application materials by a deadline to be announced.
Submission instructions will be announced at a later date.
The winning submission(s) will be notified in March 2027.
