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European Marketing Academy

EMAC Best Paper Award Based on a Doctoral Dissertation

Best Paper Award based on Doctoral Work at the EMAC Annual Conference.

Francesca Lombardo

2026

Francesca Lombardo

University of Groningen, Netherlands

Paper

Automated Social Exchanges: Aligning Robot Actors and Exchange Relationship Type

Madhav Arora

2025

Madhav Arora

ESSEC Business School, France

Paper

Beyond Zero-Sum: Market Expansion Effects of Inter-Organizational Data Exchange

Lukas Zimmer

2024

Lukas Zimmer

Trier University, Germany

Paper

How communication budgets adjusted to Internet penetration affect corporate brand equity effect across nations

Rafael Luis Wagner

2023

Rafael Luis Wagner

NOVA Information Management School Lisboa, Portugal

Paper

Overcoming Resistance to Medical Artificial Intelligence

David Finken

2022

David Finken

University of Lucerne

Paper

Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality

Saleh Shuqair

2021

Saleh Shuqair

Nova Information Management School

Paper

Personal vs Commercial Peer Service Providers

Agnes Somosi

2018

Agnes Somosi

Corvinus University of Budapest

Paper

Customer retention drivers in case of service elimination and post-elimination customer behavior: An empirical investigation in telecommunications

Svetlana Khimina

2017

Svetlana Khimina

Bocconi University

Paper

Design Innovativeness: Concept and Effect on Performance

Carmen Adams

2016

Carmen Adams

University of Hasselt

Paper

The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions

Sungtak Hong

2015

Sungtak Hong

Bocconi University

Paper

Product Variety as a Reactive and Preemptive Response to Entry

Nooshin Lotfi

2014

Nooshin Lotfi

Texas A&M University

Paper

Diminishing Returns To New Product Announcements: How The Past Shapes Investors Expectations Of Firms Innovative Output

Liesbet Van Den Driessche

2013

Liesbet Van Den Driessche

University College Ghent

Paper

The Curious Case Of Curiosity: Unpleasant Advertising And Curiosity

Lukas Beck

2012

Lukas Beck

University of St. Gallen

Paper

The Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry

2011

Nico Heuvinck

Ghent University

Paper

Folks, Listen Up! My Words Matter to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth

2010

Andre Bielecki

Kiel University

Paper

An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model

Seshadri Tirunillai

2009

Seshadri Tirunillai

University of Southern California

Paper

Online Consumer Generated Word-of-mouth and Financial Performance of the Firm

Sara Valentini

2008

Sara Valentini

University of Bologna

Paper

Customer Evolution In Sales Channel Migration

Randolph E. Bucklin and Oliver J. Rutz
Randolph E. Bucklin and Oliver J. Rutz

2007

Randolph E. Bucklin & Oliver J. Rutz

University of California, Los Angeles

Paper

A Model of Individual Keyword Performance in Paid Search Advertising