European Marketing Academy
EMAC–Sheth Foundation Sustainability Research Competition Winners
Recognising research proposals that advance sustainability, responsible consumption and marketing scholarship.
EMAC acknowledges the support of the Sheth Foundation for its support of the EMAC-Sheth Foundation Sustainability Research Competition.
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.
2026
Elina Hur
Temple University
Proposal: “Going Green the Right Way: Why Sustainable Choices Favor Low-Technology Over High-Technology Solutions”
Lien Lamey
KU Leuven
Proposal: “How and When does a Cancer Diagnosis Impact Consumers’ (Un)Healthy Grocery Shopping Behavior?”
Jonah Blits
Kühne Logistics University
Proposal: “Tax for the trash? Evidence from a Municipal Packaging Tax on Single-Use Takeaway Packaging”
2025
Annika Hagen
WHU – Otto Beisheim School of Management
Proposal: “Market Expansion, Switching, and Cannibalization: Decomposing the Effects of Sustainable and Conventional Line Extensions”
Katherine Rother
University of Zurich
Proposal: “The Hidden Costs of Social Media Advertising: Backfire effects on product returns and environmental impact in e-commerce”
2024
Hege Landsvik
Norwegian School of Economics, Bergen, Norway
Proposal: “Group Identity and Recycling Behavior: Enhancing sustainability at Stadium Events Using Identity-Based Nudges”
Ludovica Scalco
BI Norwegian Business School, Oslo, Norway
Proposal: “The Brand Reputation Impact of Activism Depends on the Cause and the Brand Category”
2023
Ursa Bernadic
ETH Zurich
Proposal: “Increasing sustainable Consumption: Product-Specific Environmental Impact Scores”
Sakshi S. Babar
University of Georgia
Proposal: “Climate Marketing Strategies and Firm Performance”
2022
Amir Sepehri
ESSEC Business School, France
Proposal: “Moving Toward Equity, Diversity, and Inclusion: Bias Mitigation in Artificial Intelligence Algorithms”
Yougtak Kim
Terry College of Business, University of Georgia
Proposal: “Do Sustainable New Products Contribute to Firm Value?”
2021
Polina Landgraf
IE Business School, Spain
Proposal: “Approaching Data Sustainability: How to Nudge Consumers (and Firms) to Adopt Sustainable Data Management Practices”
Jochen Hartmann
University of Hamburg, Germany
Proposal: “The Business Value of Diversity”