European Marketing Academy
EMAC/Sheth Foundation Doctoral Dissertation Competition Winners
Archive of EMAC/Sheth Foundation Doctoral Dissertation Competition winners from 2018 to 2020, presented in the updated EMAC visual style.
Winners archive 2018–2020
This page preserves the earlier EMAC/Sheth Foundation Doctoral Dissertation Competition winners before the EMAC-AiMark and EMAC-Enginius winner pages.
Doctoral dissertation excellence
The archive highlights recognised doctoral work in marketing from 2018, 2019 and 2020, including award placement, winner name, institution and dissertation paper title.
2020 Winners
Chi Hoang
Nanyang Technical University
Paper: Resolving Humorous Incongruity in Advertising
Sila Ada
Vienna University of Economics and Business
Paper: Quality issues in online display advertising
Sebastian Schubach
University of Passau
Paper: Online Shopping Behavior and SEA Strategies
2019 Winners
Sara Van Der Maelen
EDHEC Business School
Paper: The Clash of the Titans: on retailer and manufacturer vulnerability in conflict delistings
Michiel Van Crombrugge
Erasmus University Rotterdam
Paper: The Impact of Adding a Brick-And-Mortar Direct Channel on the Performance of the Online Direct Channel and Indirect Retail Channel
Sally Bitterl
Vienna University of Economics and Business
Paper: When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding
2018 Winners
Niels Holtrop
Maastricht University
Paper: No Future Without The Past? Predicting Churn In The Face Of Customer Privacy
Andreas U. Lanz
University of Mannheim
Paper: Climb or Jump – Status Based Seeding in User-Generated Content Networks
Tetyana Kosyakova
Frankfurt School of Finance and Management
Paper: Measuring Substitution And Complementarity Among Offers In Menu Based Choice Experiments