European Marketing Academy
EMAC-Enginius Doctoral Competition Winners
Winners of the EMAC-Enginius Doctoral Competition, celebrating outstanding doctoral research and promising scholars in marketing.
Winners archive
This page presents the winners of the EMAC-Enginius Doctoral Competition from 2023 onward, with the most recent edition highlighted first.
2026 Winners
Maja Fors
Stockholm School of Economics
Ph.D. @ Stockholm School of Economics
Paper: When Nudges Backfire: The Role of Goal Congruence
Elena Bocchi
NEOMA Business School
Ph.D. @ University of London
Paper: Embedded Inefficiency in Recycling System Design
Julia Lenk
University of Hamburg
Ph.D. @ University of Hamburg
Paper: How Mrktg. Comm. and Megatrends Influence SDGs
2025 Winners
Gilian Ponte
Institution: Erasmus University
Paper: Differential Privacy and Marketing Analytics
Sanghwa Kim
Institution: McMaster University
Paper: The impact of Air Pollution on Consumer Spending
Jana Holthöwer
Institution: University of Groningen
Paper: Robots do not judge
2024 Winners
David Finken
Institution: ETH Zurich
Paper: Augmented Reality
Yufei Shen
Institution: Nova School of Business & Economics
Paper: Cookies & news consumption
Maximilian Beichert
Institution: HEC Paris
Paper: Influencer Marketing
2023 Winner
Martin Reisenbichler
Institution: WU Vienna University
Paper: SEO and SEA using machine-learning-generated content