European Marketing Academy
EMAC Best Paper Award Based on a Doctoral Dissertation
Best Paper Award based on Doctoral Work at the EMAC Annual Conference.

2026
Francesca Lombardo
Paper
Automated Social Exchanges: Aligning Robot Actors and Exchange Relationship Type

2025
Madhav Arora
Paper
Beyond Zero-Sum: Market Expansion Effects of Inter-Organizational Data Exchange

2024
Lukas Zimmer
Paper
How communication budgets adjusted to Internet penetration affect corporate brand equity effect across nations

2023
Rafael Luis Wagner
Paper
Overcoming Resistance to Medical Artificial Intelligence

2022
David Finken
Paper
Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality

2021
Saleh Shuqair
Paper
Personal vs Commercial Peer Service Providers

2018
Agnes Somosi
Paper
Customer retention drivers in case of service elimination and post-elimination customer behavior: An empirical investigation in telecommunications

2017
Svetlana Khimina
Paper
Design Innovativeness: Concept and Effect on Performance

2016
Carmen Adams
Paper
The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions

2015
Sungtak Hong
Paper
Product Variety as a Reactive and Preemptive Response to Entry

2014
Nooshin Lotfi
Paper
Diminishing Returns To New Product Announcements: How The Past Shapes Investors Expectations Of Firms Innovative Output

2013
Liesbet Van Den Driessche
Paper
The Curious Case Of Curiosity: Unpleasant Advertising And Curiosity

2012
Lukas Beck
Paper
The Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry
2011
Nico Heuvinck
Paper
Folks, Listen Up! My Words Matter to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth
2010
Andre Bielecki
Paper
An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model

2009
Seshadri Tirunillai
Paper
Online Consumer Generated Word-of-mouth and Financial Performance of the Firm

2008
Sara Valentini
Paper
Customer Evolution In Sales Channel Migration


2007
Randolph E. Bucklin & Oliver J. Rutz
Paper
A Model of Individual Keyword Performance in Paid Search Advertising