European Marketing Academy
EMAC Best Paper Award Based on a Doctoral Dissertation
Best Paper Award based on Doctoral Work at the EMAC Annual Conference.
Francesca Lombardo
Automated Social Exchanges: Aligning Robot Actors and Exchange Relationship Type
Madhav Arora
Beyond Zero-Sum: Market Expansion Effects of Inter-Organizational Data Exchange
Lukas Zimmer
How communication budgets adjusted to Internet penetration affect corporate brand equity effect across nations
Rafael Luis Wagner
Overcoming Resistance to Medical Artificial Intelligence
David Finken
Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality
Saleh Shuqair
Personal vs Commercial Peer Service Providers
Agnes Somosi
Customer retention drivers in case of service elimination and post-elimination customer behavior: An empirical investigation in telecommunications
Svetlana Khimina
Design Innovativeness: Concept and Effect on Performance
Carmen Adams
The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions
Sungtak Hong
Product Variety as a Reactive and Preemptive Response to Entry
Nooshin Lotfi
Diminishing Returns To New Product Announcements: How The Past Shapes Investors Expectations Of Firms Innovative Output
Liesbet Van Den Driessche
The Curious Case Of Curiosity: Unpleasant Advertising And Curiosity
Lukas Beck
The Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry
Nico Heuvinck
Folks, Listen Up! My Words Matter to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth
Andre Bielecki
An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model
Seshadri Tirunillai
Online Consumer Generated Word-of-mouth and Financial Performance of the Firm
Sara Valentini
Customer Evolution In Sales Channel Migration
Randolph E. Bucklin & Oliver J. Rutz
A Model of Individual Keyword Performance in Paid Search Advertising