European Marketing Academy
The Gary L. Lilien ISMS-MSI Practice Prize
Recognising outstanding implementation of marketing science concepts and methods with meaningful, verifiable impact on client organizations.
About the Practice Prize
Since its inception in 2003, the Marketing Science (ISMS-MSI) Practice Prize, recently renamed the Gary L. Lilien ISMS-MSI-EMAC Practice Prize, has been awarded for outstanding implementation of marketing science concepts and methods.
What the prize recognises
The methods used must be innovative, sound and appropriate to the problem and organization. The work must also have had significant, verifiable and preferably quantitative impact on the performance of the client organization.
EMAC support
EMAC has been a sponsor and promoter of the Prize since its inception, with several finalists and winners active in the EMAC community.
Video archive
The competition has produced outstanding videos that are now available for free through a dedicated YouTube channel.
Practice impact
The prize highlights excellent examples of what marketing science can offer to organizations and professional practice.
Recent European success
The last Practice Prize was won by a European company, L’Occitane, working with professors Albert Valenti, Shuba Srinivasan, Gokhan Yildirim and Koen Pauwels, in June 2018 in Philadelphia.
Explore the videos and future calls
Please subscribe to the dedicated YouTube channel and share the link with colleagues so that these outstanding examples of marketing science in practice can receive the widest possible exposure. The call for papers for the next Practice Prize is available through ISMS awards.